Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. Snapchat is an alternative to traditional social media — a visual messaging app that helps enhance relationships with friends, family, and the world. That’s why Snapchat opens directly to the camera, not a content feed, and focuses on connecting people who are already friends in real life. Snapchat empowers people to express themselves and have fun with friends without the pressure to grow a following or compete for likes.
Feb 2025: Snap launched the newest edition of our Digital-Well Being Index (DWBI) research: The online environment became riskier for Generation Z in 2024, with eight out of 10 teens and young adults reporting exposure to at least one online risk. Encouragingly, despite that uptick in risk exposure, more teens said they sought help after experiencing a digital issue, and more parents reported checking in with their teens to help them better navigate online experiences. These factors combined to edge Snap Inc.’s DWBI to 63 in Year 3, up one percentage point from 62 in Years 1 and 2.
Feb 2025: Snap launched applications for new international Councils for Digital Well-Being (CDWB) in Australia and Europe. These separate “sister” councils will align with our inaugural CDWB in the U.S. The programs will each run about 18 months and are designed for teenagers in Australia and Europe. Our goal with each of our councils is to solicit diverse perspectives from teens on the state of life online today, as well as their hopes and ideals for more positive and rewarding experiences. The program will feature monthly calls, project work, and engagement with members of our global Safety Advisory Board and U.S. CDWG. In the first year, selected members will be invited to a Snap office in their respective region for a two-day summit and, in Year Two, we’re planning more public-facing events where council members will share their learnings and perspectives.
July 2023: Snap Inc., the parent company of Snapchat, joined the Inspired Internet Pledge as a Signatory.
Feb 2024: Released year two of their Digital Well-Being Index research. Year three research is currently underway.
Jun 2024: Launched a new suite of tools that includes expanded in-app warnings, enhanced friending protections, simplified location-sharing, and blocking improvements — all designed to reinforce authentic friend relationships.
Snap Inc./Snapchat pledges to:
- Contribute to and/or actively engage in third-party research related to the Pledge principles
- Participate in Pledge events with other signatories and advisors