Shelf, an ad-free digital platform created by Koodos Labs, empowers users to take control of their digital consumption and reclaim ownership of their personal data. With a focus on transparency, control, and respect for individual rights, Shelf offers users the tools to manage their digital lives on their terms. Users decide what is shared and with whom, and benefit directly from its use. Crucially, Shelf supports users’ right to opt-out of data practices they deem unethical without fear of exclusion. Koodos Labs advocates for broader data rights, championing laws and policies that prioritize individual control. The essence of Shelf’s commitment to users is, “your data, your life, your choice.”