PRIVO delivers privacy-centric enterprise technology and expertise to companies, to ensure and amplify their compliance with minors’ digital privacy laws and best practices. As an FTC-approved COPPA Safe Harbor organization, PRIVO works with companies to certify that existing or proposed digital properties are COPPA compliant. PRIVO’s GDPRkids™ Privacy Assured program helps businesses meet GPDR and Children’s Code requirements for engaging with minors. The company’s PiD privacy tech platform provides organizations with software tools to integrate compliant engagement with – or blocking of – minors, consistent with applicable laws, regulations and each company’s business objectives. Each customer activation improves minors’ privacy and safety online; PRIVO is powering apps and services that preserve privacy while engaging millions of minors. PRIVO’s newest initiative (Age Aware™ Minor’s Protection Registry and Signal) will empower parents to alert tech companies that a device or data being presented for access to their services, is associated to a minor child.
Q1 2025: PRIVO completed planned development and QA work on our Age Aware Services™ roadmap, sufficient for initial integration with pilot partners beginning in Summer 2025. These services (Minors Protection Registry & Query/Signal) include our free, opt-in, privacy enhanced resources for parents and youth to establish truth-in-age for minors and groundbreaking signal options for companies, directly addressing previous major corporate pain points (e.g. new friction for users and age assurance transaction costs).
Mar 2025: PRIVO participated in a US Trade Mission to Australia and we began sharing the Minors’ Protection Registry (MPR) with prospective collaborators there, including distribution partners and signal subscribers. Also confirmed participation in the Australia Age Assurance Technology Trial (underway now).
Apr 2025: PRIVO participated in the US delegation to the Global Age Assurance Standards Summit in Amsterdam, along with numerous other Inspired Internet Pledge signatories and advisors.
Sept 2024: PRIVO joined the Inspired Internet Pledge as a Signatory.
Description
Product: PRIVO Age Aware™ Minors’ Protection Registry (MPR) and Signal Service
In early 2025, PRIVO will introduce our new Age Aware™ Minors’ Protection Registry and Signal Service. This service is free to parents and minors and will enable association of a minors’ true age with specific devices and identifiers. Subscribing organizations will listen for our age aware signal, to confirm that the user requesting access meets the minimum age requirements. The service will provide companies with new, friction-free methods to know when a device requesting access or data being presented to their service belongs to a user that meets their minimum terms of service or which may trigger a need for additional permissions or consent. The goal of the service is to encourage and reward digital truth-in-age, reduce unintended access to adult content by children, reduce inappropriate adult access to minors, and eliminate barriers for companies to know when a minor is requesting access or providing data to their service.
Measurement
- Community Growth – number of distribution partners (non-profits, companies, brands) who participate in sharing registry enrollment access to parents and families
- Minors Protected – total number of minors and families enrolled in the free service
- Companies Subscribing – total number and scope of companies subscribing to “listen” to the age aware signal, to confirm users accessing their services meet their minimum age requirements.
- Analysis of feedback from minors and parents regarding their experiences as members of the MPR.
Alignment
- Listen to and act on insights from people who have experienced harm online
- Tune for emotional well-being
- Share lessons collaboratively
Description
Policy & Thought Leadership: PRIVO Tech Safety Resource Center and Webinar Series
PRIVO’s Tech Safety Resource Center will be shared with partners who share Minors’ Protection Registry enrollment information with families; with parents and families who enroll in the free service, and to companies who subscribe to listen for minors requesting access to their services. PRIVO will curate and promote access to these resources, developed by non-profits, education organizations, mental health organizations, commercial companies and researchers. PRiVO will design and host a webinar series to spotlight featured resources and authors to share best practices and digital education and wellness resources.
Measurement
- Breadth and Depth of Resources: Number of pledge signatory, advisors and other groups contributing resources for sharing in the Tech Safety Directory
- Engagement: Usage of resources by families and distribution partners
- Attendance: Number of participants in associated webinars and engagement in recorded sessions and Q and A.
Alignment
- Listen to and act on insights from people who have experienced harm online
- Tune for emotional well-being
- Share lessons collaboratively
Description
Research: Contribute to/and or actively engage in third party research related to the Pledge Principles:
This commitment is aspirational; we are in internal discussions regarding the scope and direction of this research, and likely partners. One of the areas under consideration is the link between truth-in-age and online harm, and associated topics.
Alignment
- Listen to and act on insights from people who have experienced harm online
- Tune for emotional well-being
- Share lessons collaboratively