Pinterest is a visual discovery engine for finding ideas for recipes, home and style inspiration, and more, with 482 million active monthly users. The company is committed to being the “positive corner of the internet” and seeks to provide the tools and resources needed to protect user safety and privacy. Users have to meet minimum age requirements to sign up, and there are certain protections in place for teens, e.g. teens accounts under 16 are private. For more information, please visit our company page.
Jun 2023: Pinterest joined the Inspired Internet Pledge as a Founding Signatory.
Jun 20, 2023: Pinterest CEO Bill Ready and CMO Andréa Mallard, along with Dr. Michael Rich, founder and director of the Digital Wellness Lab, took to the stage at the Cannes Lions International Festival of Creativity to announce the Inspired Internet Pledge, with its singular goal to unite all who work in the digital ecosystem to make the internet a safer and healthier place for everyone, especially young people.
Dec 2023: With the Digital Wellness Lab, co-hosted the first Inspired Internet Pledge “Tuning for Wellbeing” event in Washington, DC. The convening brought together 60 experts from across different disciplines — including technology, media, education, mental health, government/regulation, and advocacy — to take part in discussions about the various systems and contextual factors that provide children with the tools to experience tech and media in balanced and healthy ways. The resulting white paper, Designing a Roadmap for a Healthier Digital Ecosystem, defines what it means to “digitally well” at each age and stage of youth development (i.e., birth to age 24).
Feb 2024: Published a white paper, What We Know About Using Non-Engagement Signals in Content Ranking, the result of a workshop with experts from seven social media platforms. The paper includes 19 specific, actionable insights for creating a safer, healthier internet.
May 2024: Co-hosted a thought leadership conversation with the Joan Ganz Cooney Center at the Sesame Workshop focused on healthy outcomes for youth in a digitally saturated world. There were 60+ participants (in person and virtual), all key stakeholders in the digital ecosystem. (An event summary is in the works.)
Description
Pinterest will center our commitment to making the internet a healthier place through Product, Thought Leadership, Policy, and Strategic Giving over the next twelve months. We will gauge our progress by:
Product
Investing in the measurement and tracking of Pinner wellbeing and advancing product features and experiences that are correlated with positive wellbeing.
Thought Leadership
Convening at least four (4) thought leadership conversations that center on defining key milestones for the broader online ecosystem – for example:
- Technical expert summit for product and/or research leads to share challenges, solutions, and best practices across the Inspired Internet Pledge community
- Strategic giving summit focused on pairing giving with organizational capacity building
- Public policy summit to brainstorm and share tangible public policy solutions that address prominent areas of concern
- Community guidelines summit to share best practices, biggest lessons, and brainstorm opportunities for cross-collaboration.
Policy
Examining where and how our Community Guidelines and product can be more inclusive and building toward an experience where all Pinners can see themselves reflected in their day-to-day experience on Pinterest.
Strategic Giving
Investing at least 50% of our 2024 strategic giving to support youth mental health and emotional wellbeing, prioritizing culturally-led and community-based preventative approaches, strengthening organizations’ long term capacity, and building trust-based, mutually accountable relationships.