MediaSmarts is Canada’s bilingual centre for digital media literacy. Since 1996, we have been dedicated to helping people of all ages critically, effectively, and responsibly access, use, understand, and engage with media of all kinds. Our vision is to empower people to engage with all forms of media confidently and critically—equipping Canadians with the knowledge and skills they need to navigate today’s complex digital world.

Our mission is to lead the advancement of digital media literacy through world-class research, education, public engagement, and outreach. We achieve this through a unique research-to-resource model: conducting original research to inform policy and practice, creating free bilingual educational resources for educators, parents and youth. Guided by our values of learning, integrity, collaboration, and inclusion, we ensure that our work is grounded in ethical, independent, and evidence-based research, reflects diverse perspectives, and fosters lifelong learning